Corporate Profile

TeleChoice International Limited (“TeleChoice”) is a regional diversified provider and enabler of innovative info-communications products and services. It is a portfolio company of ST Telemedia, a strategic investor focused on communications and media, data centres and infrastructure technology businesses across Asia, the US and Europe.

Incorporated in Singapore on 28 April 1998 and listed on the Mainboard of the Singapore Exchange Securities Trading Limited on 25 June 2004, TeleChoice offers a comprehensive suite of info-communications services and solutions for the Consumer and Enterprise Groups under three business divisions.

Business Divisions

Consumer Business Group

Personal Communications Solutions Services ("PCS")

This Division is a leading provider of distribution, supply chain fulfilment and retail managed services relating to mobile communication devices and accessories.

In Singapore, it operates a retail chain under the Planet Telecoms brand. It is the only StarHub Ltd (“StarHub”) Exclusive Partner to manage four StarHub Platinum Shops. In addition, it is the master distributor of StarHub’s prepaid card business. PCS also manages retail concept stores for major mobile device manufacturers such as Samsung and Oppo.

In Malaysia, PCS provides supply chain fulfilment and managed retail services to U Mobile Sdn Bhd, a data-centric and multiple award-winning mobile data service company.

This Division is also engaged in the provision of product management, marketing, e-commerce and last mile delivery for smart and green products and services. These comprise solutions in Green Living, Smart Connect and Smart Learning for modern and eco-conscious consumers. Some of the emerging brands in the Division’s portfolio include Apeman dash and adventure cameras, Quair wearable air purifier, Neeuro brain health training, Lebooo sonic dental solutions, Opple and ABKO consumer electronics, appliances and gadgets, and LifeSmart smart home solutions.

PCS Division also operates an e-commerce site,, which offers the latest smart mobile devices, accessories as well as smart and green gadgets and wearables for online shoppers.

Enterprise Business Group

Info-Communications Technology Services ("ICT")

This Division is a leading regional integrated info-communications solutions provider. It offers consultancy and system integration services for enterprise IT infrastructure, and cutting-edge business solutions and applications.

Its extensive offerings include on-premise and cloud-based solutions and services for campus management, customer relationship management, contact centre and unified communications and Internet of Things (“IoT”) applications as well as fixed and wireless networking solutions. It also provides consultancy and managed services to help companies adopt cloud, big data, analytics, IoT, integrated learning and smart building solutions to transform their businesses.

In addition, ICT provides Internet Protocol television solutions for the hospitality industry and has a Service-Based Operator licence that offers IDD, SMS broadcast and other enterprise mobility solutions and services.

Network Engineering Services ("Engineering")

This Division is a regional provider of network engineering services and supplier of specialised telecommunications products.

It designs, builds and manages telecommunications networks, and provides a comprehensive suite of specialised products and solutions to address the network infrastructure needs of fixed and mobile operators in Asia-Pacific. Its services encompass radio network planning and optimisation, transmission network planning, network implementation, maintenance and project management for cellular (including 5G) network services.

Engineering also offers an extensive range of innovative and cost-effective products for telecommunications access and coverage needs, as well as for power supply and power backup requirements

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