Mr Lim joined TeleChoice International Limited (“TeleChoice” or the “Group”) in October
2013, and is responsible for the Group’s management, growth and strategic direction.
Mr Lim brings with him more than 30 years of IT and telecommunications experience
in Singapore and the region. His career spans various industries such as maritime,
banking and finance, and computing. Prior to joining TeleChoice, Mr Lim was Vice-President of Enterprise Data and Managed Services in Singtel Enterprise Group,
where he was responsible for presales and product specialist function, global delivery
competencies and vendor management. He oversaw more than $420 million of product
businesses across Singtel Enterprise Group, which includes its business in Australia,
and led a team of more than 500 people.
Mr Lim was also previously the Group General Manager of NCS Pte Ltd, Chief Executive
Officer of SCS Enterprise Systems Pte Ltd (“SCS”), and Managing Director of Infonet
Systems & Services Pte Ltd (“Infonet”) (part of GES International group of companies).
His notable achievements include the development of SCS’ Enterprise Computing
Business unit which registered exponential growth under his leadership, securing
several multimillion-dollar contracts including the Standard Operating Environment
contract, and the successful divestment of a subsidiary to an overseas telecom
operator. He was also instrumental in starting the world’s largest cyber gaming and
internet access centre in Singapore in collaboration with StarHub Ltd, during his term
Lee Yoong Kin
Senior Vice-President, Enterprise Business Group
Mr Lee joined TeleChoice in December 2006, as business head of its Network
Engineering Services Division. Since April 2013, he has assumed the additional role
of business head for the Info-Communications Technology Services Division. He is
currently responsible for the profitability, overall growth and strategic direction of both
Divisions which operate under the Enterprise Business Group.
He has over 30 years of senior business and operational experience in the IT and
telecommunications industry, having worked with ST Telemedia, ST Electronics
(Info-Comm Systems) Pte Ltd, and CSE Global Ltd. His previous positions include
Managing Director of Equinix Singapore Pte Ltd., which he co-founded in 1999, and
General Manager and a Board member of ST Teleport Pte Ltd, a company which he
set up in 1994.
Mr Lee holds a Bachelor of Engineering (First Class Honours) and an MBA from the
National University of Singapore.
Senior Vice-President, Consumer Business Group
Ms Wong joined TeleChoice in December 1999 as Operations Manager for the Personal
Communications Solutions Services (“PCS”) Division (then known as Distribution
Services Division). She has been a key contributor to the significant growth and success
of the PCS Division. In 2006, she was appointed to lead and oversee the overall
management of the PCS Division, including its regional and retail operations and is also
responsible for developing strategies and identifying new market opportunities to grow
the business. In 2021, she spearheaded the Division’s foray into the provision of smart
and green solutions to meet consumer changing needs for eco-friendly, sustainable
and innovative products and services.
Ms Wong has more than 20 years of experience in the telecommunications industry,
spanning corporate planning, strategy setting, business operations, fulfilment, and
managed services and retail management. Prior to joining TeleChoice, Ms Wong
was the Area Manager for Telecom Equipment Pte Ltd (a subsidiary of Singapore
Ms Wong graduated with a Bachelor of Business (Distinction) from the Royal Melbourne
Institute of Technology University, Victoria, Australia, and holds an Executive MBA
(Honours) from the University of Chicago Booth School of Business.
Wong Loke Mei
Chief Financial Officer
Ms Wong was appointed Chief Financial Officer in 2007, having been Vice-President,
Finance, since 2005. She oversees the financial affairs and reporting for the Group,
and supports the Group’s investor relations and risk management activities.
Ms Wong has over 20 years of experience in finance and accounting, most of which
were with the ST Telemedia group of companies. She joined the Group in June 1995
as an Accountant, and participated in the listing of TeleChoice on the Mainboard of
the Singapore Exchange Securities Trading Limited in June 2004.
Ms Wong holds a Bachelor of Accountancy from the National University of Singapore,
and an MBA from Heriot-Watt University, Edinburgh, United Kingdom. Ms Wong is
also a member of the Institute of Singapore Chartered Accountants
Goh Song Puay
Vice President, Human Resource
Mr Goh is responsible for the management of local and regional human resource
functions of the Group, including human capital development, leadership and
Mr Goh has more than 20 years’ human resource experience across a broad spectrum
of industries. Prior to joining the Group in 2004, Mr Goh held various senior positions,
including Assistant Vice-President (HR) at StarHub Pte Ltd (now known as StarHub
Ltd), and Director (HR) at i-STT Pte Ltd, a subsidiary of ST Telemedia. He was also
Director (HR) for the National University Hospital.
Mr Goh holds a Bachelor of Mechanical Engineering from the National University of